Be Your Own CMO: A How-To Guide for Smart CEOs
This whitepaper shows you how you can get the results you need in marketing, without having have a full-time CMO on board. It starts by reviewing the marketing challenges CEOs face and identifies the tactical skills you can learn to get on top of your marketing efforts right away.
Then it discusses six elements that are essential for marketing success and leadership, from “Marketing in the Zone,” including marketing strategy, people, technology, content, website, and digital marketing campaigns. Finally, it will illustrate how, with the help of a Zone Coach, you can become a world-class marketer – without having to hire a CMO to do the job for you
Simply fill out the form on this page to read the guide now.