Digital Marketing in the Zone is a system of six core elements that you must master to be a world-class marketer.
The first step is to develop a solid marketing strategy. The second step is to hire the right people and create the processes needed to achieve your goals. People are critical to effective marketing, and you’ll need to build the right team, and create the processes to help them be effective. The third element is data and technology since digital marketing is impossible without software and the Internet. By selecting the right technology and using it effectively, you can make a big impact quickly. Once you have a solid strategy, the right people, and a good set of tools in place, you’ll be ready to start working on your marketing content, website and programs.
By fully implementing these steps you can be a world-class marketer and produce consistent and predictable results, and be more successful and happy with your work.